Under Vision 2030, the Kingdom of Saudi Arabia is promoting the sports and entertainment sector as a key driver of economic growth and income diversification. This includes enhancing infrastructure, hosting international events, and supporting the tourism industry. To regulate this sector in accordance with international standards, the General Authority for Entertainment and the General Authority for Sports were established, alongside the issuance of regulations governing recreational and sports activities. These include laws related to intellectual property protection, event organization, public safety, investment legislation, and commercial partnerships. At DB&CO, we support this national initiative by providing comprehensive legal services for investment projects in the sports and entertainment sectors. Our services include facilitating licensing and partnership arrangements, drafting sponsorship and broadcasting contracts, organizing event-related legal frameworks to ensure regulatory compliance, and resolving disputes related to intellectual property and commercial agreements. We also offer advisory services regarding compliance with health and safety standards. Through these efforts, we contribute to creating an attractive and secure legal environment that fosters investment and supports the achievement of the Kingdom’s economic and cultural goals